Drop the valley
Oct 18th, 2010
Written by: Steve Osborne
All
Yeo Valley’s new design raises some interesting questions about brand symbolism. Unlike Nature Valley or that tended by the Jolly…
Oct 18th, 2010
Written by: Steve Osborne
All
Yeo Valley’s new design raises some interesting questions about brand symbolism. Unlike Nature Valley or that tended by the Jolly…
Oct 18th, 2010
Written by: Steve Osborne
All
Whilst a drop might be a reasonably good brand shape, it tends to struggle when pressed into service as a…
Oct 18th, 2010
Written by: Steve Osborne
All
When restaurant or celebrity Chef brands start competing in the supermarket, it casts an interesting shadow over the provenance of…
Oct 18th, 2010
Written by: Steve Osborne
All
Handwash expert Carex dominates this sector with a simple proposition backed up by its equally simple name: Care, but with…
Oct 18th, 2010
Written by: Steve Osborne
All
We’ve all had a go at the ‘ye olde spice rack’ concept at some point, but what makes this design…
Oct 18th, 2010
Written by: Steve Osborne
All
The ham may be cured, but we think this new packaging could make the brand rather ill. It’s all very…
Oct 18th, 2010
Written by: Steve Osborne
All
Good to see that some of the economy brands that are springing up all over recession‐hit Europe are using good…
Oct 18th, 2010
Written by: Steve Osborne
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With a name like Mountain Dew the brand story could be all about high altitude refreshment, the Evian of sodas…
Oct 4th, 2010
Written by: Steve Osborne
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Sad to see it’s time to say goodbye to the delightfully wacky Ragu jar made from stacked tomatoes. It’s done…
Oct 4th, 2010
Written by: Steve Osborne
All
Not a new design but fast becoming a classic (cue: less good design comes out next week). The glass image…