Chilled out

Posted by Steve on Oct 04th 2010 in: Beer & Cider

Grolsch beer boxes on a supermarket shelf

Not a new design but fast becoming a classic (cue: less good design comes out next week).

The glass image looks so real I can hear it clinking. With the split design and clean white field it oozes freshness and quality, all held together with a distinctive badge shape and logo.

The clever bit is that it works just as well on the bottom shelf of the supermarket as it does at eye-level. Cheers!