Go with the flow

Posted by Steve on Oct 18th 2010 in: Personal care

Hand Wash bottles at Waitrose supermarket

Handwash expert Carex dominates this sector with a simple proposition backed up by its equally simple name: Care, but with an x on the end (so you know it also works to clean and disinfect).

The new design makes an apparently small step to great effect: a dynamic wave crashes across the logo, and also interacts with the now fully transparent bottle to give a pleasing promise of ‘hand refreshment’. Job done.