Nuts in Combats

Posted by Steve on Oct 18th 2010 in: Crisps, Snacks & Nuts, Packaging around the world

Peanuts package on a Greek supermarket

Good to see that some of the economy brands that are springing up all over recession‐hit Europe are using good design to say something other than the usual: ‘we know how to make you feel really cheap’.

Distressed stencil type on colour‐coded transparent labels give these nuts an attractive story of ‘natural basics’, making the price not the only focus.

Strangely the brand doesn’t feel brave enough to join in and lay some claim to this story. Perhaps as ‘AB Company’ it could also wear combats?