All the tea in China

Posted by Steve on Nov 18th 2010 in: Coffee, Tea & Hot drinks, Packaging around the world

Cube-shaped packs of leaf tea on a supermarket shelf in Marrakech

Delightful cube-shaped packs of leaf tea dominate this particular shelf, with green tea nearly as prominent as black.

The shape echoes the traditional tea chest of course, but the graphical brand stories are a surprising combination of Chinese (origin), Arabic (culture) and French (quality? allure? you tell me) signals.