The female form

Posted by Steve on Nov 18th 2010 in: Bread, Cereals & Cakes, Packaging around the world

Cereals section comparative Marrakech vs Nicosia supermarkets

Morocco feels like a fairly emancipated Muslim country, but brand stories that want to communicate an ‘ideal’ figure still need to tread carefully.

A quick comparison with the same pack from Cyprus shows that the rest of the global design system (including the wholegrain message and promotional window) is admirably consistent.