Think inside the crate

Posted by Steve on Nov 18th 2010 in: Packaging around the world, Water & Soft drinks

Orange juice carton packages and an orange crate in Marrakech

When buying a delicious fresh juice from a market stall is such a feast for the senses, it’s pretty hard for a Tetrapak to compete.

Of course it totally wins the convenience contest, but just think what we in Northern Europe could make of a brand with a story called Marrakech or Agadir!

Of course they’re not as exotic to locals, but they could try a bit harder than this. The best bit of branding here is the tiny ‘Maroc’ black diamond on the oranges.