Your image in their hands

Posted by Steve on Nov 18th 2010 in: Packaging around the world, Wines & Spirits

Spirits section in a Morrisons Supermarket

A substantial beer, wines and spirits section boasted its own security guard, but then again so does my local Morrison’s.

The old ‘brand jigsaw’ trick worked a treat for J&B here, whereas Ballantine’s ‘leave an impression’ message was mixed in more ways than one.

Meanwhile the Absolut ‘Glimmer’ off-shelf display looked a bit off-brand to me, at the level of labelling (travesty!), bottle (less than smooth), box (isn’t it all about the bottle?) and merchandising (perhaps the security guard does it in his break).