Christmas is coming

Posted by Steve on Dec 03rd 2010 in: Biscuits & Crackers, Special edition packs

Christmas packaging on shelf

We’re all used to tinsel-infested TV ads starting in October, but in supermarketland the onset of the festive season provides no finer a visual feast than this aisle full of choccie assortments.

It’s a minor miracle of global buying power that Mars, Cadbury’s and Nestlé can let Asda give these away at a fiver each.

But with pricing identical, plenty of shelf space, and presumably most of the marketing budget going to ITV in the 6 weeks before Christmas, who gets the sweet-toothed consumer vote?

Watch this space (unless they find my webcam…)