New York New Pack

Posted by Steve on Feb 11th 2011 in: Bread, Cereals & Cakes

New York Bakery Co. Bagels old and new design

In my opinion these are the best (pre-packaged) bagels you can get in the UK, so I’m speaking here as a consumer first and design pundit (some might say guru…) second.

There’s no doubt that the redesign (the one on shelf) is technically ‘better’, with clearer product coding, neater typography and even a shinier plastic bag.

But in storytelling terms I’m missing a bit of the authentic “Hey, mister, blow it out your ass!” feeling I used to get from the old pack.

Go on, tell me New York Bakery Co. is in Hemel Hempstead and really make my day…