Smart SRP

Posted by Steve on Mar 16th 2011 in: Dairy products

Castello Cheese on a supermarket shelf

This clever little assymetric tray allows the triangular form that denotes a speciality cheese to stand up and stand out. The pack itself mimics a cheeseboard and could actually be used that way on the table. But without a (graphic) story to tell me more about this brand, only packaging geeks might even notice.