Archive for May 2011

Packaging for kids 2

Since I last blogged on this topic OP has been working on 4 separate projects for Kids, and whilst I can’t claim that any of this work derived from those earlier observations, it seemed like a good time to share what we’ve been learning. I also took advice from a leading research firm specialising in…

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Frubes or Choobs?

…or Suckerz or Squeez’mees, but whatever you do don’t call them yoghurt tubes or no self‐respecting kid will want to be seen with them in the playground. For younger consumers (4‐6) any kind of cartoon looks kinda cool and kinda cute. Older kids and tweens require characters who are edgier, giving you a slightly menacing…

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Christmas is coming…

Easter eggs packaging

… no it’s Easter, but almost like a second Christmas for the lucky recipients of these Easter eggs, which come with TV character-endorsed toys and games. Packaging for kids’ food takes inspiration from the toy market, especially so when the same licensed characters are in play. The difference is that in food the packaging is…

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More name games

Hand wash for young boys

Persuading young boys to wash their hands when you need them to, let alone their hair, is quite a challenge. There’s no doubt that mums are grateful for the assistance of BEN 10, who has great hair thanks to ‘hero’ shampoo, and never forgets to ‘decontaminate’ his hands either (because you never know where those…

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The face, arms and legs of chocolate cereals

Chocolate cereals section

Kids’ appetite for chocolate flavoured cereals continues to grow, to the point where Coco Pops is now an umbrella brand offering several product types (based on the shape of the choccie-flavoured extrusion). Mums will be pleased that the newer forms also come with ‘Choc Fibre Fun!’, which is a fascinating prospect when you think about…

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Choices, choices…

Two stories here: Firstly I loved this line up of Weetos, Krave and Weetabix Chocolate ‐ it was like watching chocolate cereals grow up in one metre of shelf space (even though they’re all happily eaten by 8 year‐olds). The Kellogg’s sub‐brand known as Krave in the UK (and Trésor in most of the world)…

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Play with your food

We all know the rational argument: ‘A healthy intake of Calcium is important at all stages of life, but it’s especially good for kids. Eating a piece of cheese each day as a snack or meal is one of the easiest ways to get your recommended daily amount (RDA).’ But the RDA that interests kids…

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Party Animal

Kidibul apple juice drink on a supermarket shelf

First of all I should point out that Kidibul is a sparkling apple juice drink, and nothing to do with Red Bull or energy drinks. At least that’s what I understand from the manufacturer’s website. So I have to admit that I simply can’t explain the tray in this image, which had me sensing a major…

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The splattergun approach

So you’ve managed to persuade your kids to top up with Calcium and dietary fibre, now what else can you worry about? I know ‐ hydration! We’ve long since had an army of low/no sugar soft drinks, but now kids have their own flavoured water brands too. Mums have been drinking this stuff for years,…

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Cool for cats

Crusha Milkshake Mix Bottles on Shelf

Crusha is a milk‐shake syrup, so don’t drink it neat or you’ll look like the cat on the old pack (in the middle). The new cat looks a lot more chic on her fully-sleeved new bottle design, but has the brand lost a bit of its edge? Can we see her fitting in as well…

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