Christmas is coming…

Posted by Steve on May 20th 2011 in: Confectionery & Chocolate, Packaging for kids, Special edition packs

Easter eggs packaging

… no it’s Easter, but almost like a second Christmas for the lucky recipients of these Easter eggs, which come with TV character-endorsed toys and games.

Packaging for kids’ food takes inspiration from the toy market, especially so when the same licensed characters are in play. The difference is that in food the packaging is usually smaller and always cost‐optimised, so this level of storytelling and fun is harder to achieve.

But not impossible.