Party Animal

Posted by Steve on May 20th 2011 in: Packaging for kids, Water & Soft drinks

Kidibul apple juice drink on a supermarket shelf

First of all I should point out that Kidibul is a sparkling apple juice drink, and nothing to do with Red Bull or energy drinks. At least that’s what I understand from the manufacturer’s website.

So I have to admit that I simply can’t explain the tray in this image, which had me sensing a major exposé for a minute.

However the main packaging format of the champagne bottle (and promo‐bucket) strikes me as an example of bold and differentiating marketing.

Graphically the fun volume has been turned to MAX and is making my ears bleed, so I think a better balance with product values and benefits is needed. Where’s the contact page on that website?