Shelf standout – does it really exist?
Jun 28th, 2011
Written by: Steve Osborne
All
Welcome to Shelf Life Issue 10, devoted to a thorny issue that has puzzled brand owners and their design consultants…
Jun 28th, 2011
Written by: Steve Osborne
All
Welcome to Shelf Life Issue 10, devoted to a thorny issue that has puzzled brand owners and their design consultants…
Jun 28th, 2011
Written by: Steve Osborne
All
Ah, unique colours, the nirvana of shelf impact. Everyone wants one, but they don’t always want to accept the consequences:…
Jun 28th, 2011
Written by: Steve Osborne
All
Who owns the colour green for beer packaging? Is it: a) Heineken, b) Grolsch, c) Carlsberg or d) none of…
Jun 28th, 2011
Written by: Steve Osborne
All
This is hagelslag or ‘chocolate hail’. Designed by mad Dutchmen as a kids’ treat to put on bread (hint: use…
Jun 28th, 2011
Written by: Steve Osborne
All
Conventional wisdom says that strong brands don’t need product shots, and should focus on communicating only brand values and meaning….
Jun 28th, 2011
Written by: Steve Osborne
All
Appetite appeal is an important part of shelf impact, as we’ve all experienced when shopping whilst hungry. The design of…
Jun 28th, 2011
Written by: Steve Osborne
All
Branding is storytelling, no more, no less, and the happy ending comes when consumers (unconsciously) say to themselves: “Yes, I…
Jun 28th, 2011
Written by: Steve Osborne
All
The famous orange ‘coat’ of Verve Cliquot champagne created both fantastic shelf impact and superb communication of brand values. Now…
Jun 28th, 2011
Written by: Steve Osborne
All
Give me one of these Colgate packs to hold, read and ogle the contents in a simply‐furnished room and I’d…
Jun 28th, 2011
Written by: Steve Osborne
All
In-mould labelling transforms packaging: from a piece of plastic with a label on top to a seamless, integrated, single object….