Which packaging tells the best story?
Aug 10th, 2011
Written by: Steve Osborne
All
In the last blog we looked at standout on shelf, describing some functional aspects like blocks of colour and the…
Aug 10th, 2011
Written by: Steve Osborne
All
In the last blog we looked at standout on shelf, describing some functional aspects like blocks of colour and the…
Aug 10th, 2011
Written by: Steve Osborne
All
If the Coke bottle promises a little bit of American spirit wherever you are in the world, then Illy does…
Aug 10th, 2011
Written by: Steve Osborne
All
I wouldn’t mind betting that the origin of this entire brand began with a light bulb moment, prompted by a…
Aug 10th, 2011
Written by: Steve Osborne
All
In this case both. The delightful ‘egg-chicken’ character perched on a friendly, natural typeface makes a truly effective brand identity….
Aug 10th, 2011
Written by: Steve Osborne
All
Great big, bold colour blocks with no product photographs or illustrations, everything you need to know about this brand is…
Aug 10th, 2011
Written by: Steve Osborne
All
Danone is expert at turning bacteria into cash, by inventing beneficial strains and marketing them extremely effectively. Activia’s rapid rise…
Aug 10th, 2011
Written by: Steve Osborne
All
With brands like Punk IPA and Trashy Blonde, Brew Dog is a company whose aggressive wit leaves you in no…
Aug 10th, 2011
Written by: Steve Osborne
All
Aug 1st, 2011
Written by: Steve Osborne
All
Packaging aimed at kids has to strike a tricky balance between appeal to kids and mum’s approval, with the weighting…
Aug 1st, 2011
Written by: Steve Osborne
All
A tough call this, because the story of Maldon sea salt is, in a literal sense, better on the old…