Disappearing Bs

Posted by Steve on Aug 01st 2011 in: Beer & Cider, Which packaging tells the best story?

Boddingtons beer old and new packaging design

Our last blog praised the Boddingtons outer packaging (on the left in this picture), but did I speak too soon?

Now instead of mischievously hiding the ‘B’, the new design shows us nothing but the initial letter (and a bee, see what they did there?)

I think they’re supposed to link up, and no doubt the client was reassured that even if they didn’t, it would look great. I’m not convinced, you decide.