Cool Passion

Posted by Steve on Aug 10th 2011 in: Coffee, Tea & Hot drinks, Which packaging tells the best story?

illy iconic tin

If the Coke bottle promises a little bit of American spirit wherever you are in the world, then Illy does the same for Italy. Simultaneously full of passion and utterly cool, this iconic tin takes you straight to a pavement cafeteria in downtown Milan, your Armani jacket slung over the handlebars of the Vespa. Not a bad return on investment.