Having the guts

Posted by Steve on Aug 10th 2011 in: Dairy products, Which packaging tells the best story?

Activia yoghurt on supermarket shelf

Danone is expert at turning bacteria into cash, by inventing beneficial strains and marketing them extremely effectively.

Activia’s rapid rise to one of the world’s best known food brands has been helped by the simple but effective story being told by the logo, as well as a concerted bid to own the colour green on the yoghurt fixture.