The silent salesman revisited
Sep 20th, 2011
Written by: Steve Osborne
All
Welcome to Shelf Life, the blog that reports the stories being told by packaging on the supermarket shelf. Packaging was…
Sep 20th, 2011
Written by: Steve Osborne
All
Welcome to Shelf Life, the blog that reports the stories being told by packaging on the supermarket shelf. Packaging was…
Sep 20th, 2011
Written by: Steve Osborne
All
Here’s a truly charming design, telling the brand story with wit, appetite appeal, clear variety coding and plenty of impact….
Sep 20th, 2011
Written by: Steve Osborne
All
I’ve always loved this brand story and also admired the fact that its owners resist the temptation to ‘improve’ it….
Sep 20th, 2011
Written by: Steve Osborne
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The success and subsequent rampant copying of the dorset cereals design aesthetic reveals that they were definitely ‘on to something’….
Sep 20th, 2011
Written by: Steve Osborne
All
In Belgium there are dozens of so-called ‘Abbey beers’, many still genuinely brewed by monks as part of their traditional…
Sep 20th, 2011
Written by: Steve Osborne
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Generally speaking the bigger the ‘food shot’ the less value can be added to the brand story, because the world…
Sep 20th, 2011
Written by: Steve Osborne
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In contrast to Mr Bakehouse’s efforts (see previous post), the clichés we’re seeing here don’t tell a coherent story at…
Sep 20th, 2011
Written by: Steve Osborne
All
Juice comes from pressing fruit, but what quality of fruit, exactly how we got the juice out of the fruit,…
Sep 20th, 2011
Written by: Steve Osborne
All
I’m not sure how many French consumers know that LU is (very) shorthand for Lefèvre-Utile, a brand with an extremely…
Sep 20th, 2011
Written by: Steve Osborne
All
Muller’s redesign achieves its objective of marking out a clear area of the shelf for its large product range. How…