“Easy, tasty, makes me smile”

Posted by Steve on Sep 20th 2011 in: Soup, The silent salesman revisited

Cup a soup range of products on shelf

Here’s a truly charming design, telling the brand story with wit, appetite appeal, clear variety coding and plenty of impact. In truth it’s really a product story since the Cup-a-Soup ‘brand’ is virtually generic, but perhaps the little Batchelor’s flag saves the day.