“Tastes of fired earth and wood”

Posted by Steve on Sep 20th 2011 in: Frozen food, The silent salesman revisited

Jacques Fournil Frozen Pizza

Generally speaking the bigger the ‘food shot’ the less value can be added to the brand story, because the world is not short of good (or good-looking) products, and own-label can copy your pack before you can say ‘quattro formaggio’.

I can’t believe there really is a guy whose name translates as ‘Jack Bakehouse’, but I’m willing to suspend this disbelief in the face of the sheer weight of clichés on this design, and celebrate the story.