Feb 11, 2011

2012 ‐ the highs and lows

The image on Wolff Olins’ website gives us a vibrant picture of what their controversial ‘London 2012’ branding can deliver, when the full might of the identity system comes into play.

I’m sure there’s an equally inspiring brand manual around, but someone forgot to give it to the people behind the posters, retail design and packaging now appearing. Or has it been secretly repositioned as the ‘austerity Olympics’?