Making a good impression
Jan 27th, 2012
Written by: Steve Osborne
All
Welcome to Shelf Life, which in this edition offers observations on the many faces of authenticity, the metaphorical power of…
Jan 27th, 2012
Written by: Steve Osborne
All
Welcome to Shelf Life, which in this edition offers observations on the many faces of authenticity, the metaphorical power of…
Jan 4th, 2012
Written by: Steve Osborne
All
Welcome to the first Shelf Life of 2012, with an innovative new feature – the takeout. This is not, as…
Jan 27th, 2012
Written by: Steve Osborne
All
It must be nice to have an aisle all to yourself in store, and to be able to dictate the…
Jan 27th, 2012
Written by: Steve Osborne
All
Packaging format, heavily guided by form, influences our impression of what’s inside at a deep, if unconscious level. Packaging graphic…
Jan 27th, 2012
Written by: Steve Osborne
All
Get them into a focus group and men are a pretty pragmatic bunch, who think all marketing should be like…
Jan 27th, 2012
Written by: Steve Osborne
All
Ticking lots of relevant boxes as a nostalgic treat, a fun thing to do with your kids, or simply demonstrating…
Jan 27th, 2012
Written by: Steve Osborne
All
Consumers are increasingly seeking the ‘authentic’ in many markets, driven by a combination of factors such as marketing skepticism and…
Jan 27th, 2012
Written by: Steve Osborne
All
The extra expense and packaging waste of this utterly redundant foil ‘lid‘ is completely unjustifiable in a rational world. Thankfully…
Jan 27th, 2012
Written by: Steve Osborne
All
Wood is a natural material that is made from trees. Fruit is a natural product that grows on trees. Aluminium…
Jan 27th, 2012
Written by: Steve Osborne
All
I’ve always thought that the characteristics of soup (a mixture of lots of different vegetables, herbs, colours and textures) lend…