Full house

Posted by Steve on Jan 04th 2012 in: Bread, Cereals & Cakes, Lessons from the shelf, Packaging around the world

Goeie Grutten muesli pack window in a Dutch supermarket

Here’s a creative twist on the muesli pack window epidemic sweeping the world since dorset made it so fashionable. It could have been done better but the lack of finesse might just about be excused as part of the ‘positioning‘ (though I’m not buying that story in this case – the crudeness of the house shapes adds nothing).

The ‘story’ here leaves me wondering a bit about what’s going on inside these dwellings; I can only assume everyone lives upstairs!

Takeout: OK it doesn’t make sense, but the world also likes funny stories.