In the bag (2)

Posted by Steve on Jan 04th 2012 in: Lessons from the shelf, Packaging around the world, Wines & Spirits

Veuve Clicquot cooling bag

Great to see Veuve back on top form after the fridge fiasco commented on in our November 2010 blog. Here we see a return to some fashion-based wit, with a tech-fabric cooling bag complete with faux leather handle and fastener, sporting the ‘VCP’ detail from the brand heraldry. Simply loving the sketched stitching and luggage tag, darling!

Takeout: Clever and relevant promotional packaging stimulates impulse purchase, even at this price.

What could it achieve for your brand?