Reusable branding

Posted by Steve on Jan 04th 2012 in: Lessons from the shelf, Pot luck

Chiquita boxes

Despite being a pack format that people don’t actually buy (unless they’re having a very big party for really healthy kids), our banana box for Chiquita still enjoys an iconic role within the consumer landscape.

That’s because it is the storage box of choice for many market stall holders and car boot sale afficionados, and now I’ve told you that you’ll start seeing them everywhere. Search the web and you’ll find an entire subculture making art from Chiquita boxes, something we hope our new design will further encourage. Available now, and free at your local supermarket.

Takeout: Your outer packaging can be an asset in brand-building, even if you think no-one sees it.