The food shot…

Posted by Steve on Jan 04th 2012 in: Lessons from the shelf, Packaging around the world

Potato puree section in a Dutch supermarket

I’ve said this before but I’ll say it again. Big brands shouldn’t use massive food shots because it invites comparison at the product, not brand level, and private label can easily make a great food shot too.

So Maggi should have a simple design with a confidently-placed, neither too big nor too small brand logo, some nice typography, a warm background drift, and that’s it. Then again for anyone thinking about what to make for dinner tonight, these mouthwatering shots provide the answer, and I don’t think I’d want to burst that bubble by not buying the presentation guide that this pack provides.

Takeout: Damn, another rule broken!