Packaging goodness

Posted by Steve on Jan 27th 2012 in: Making a good impression, Water & Soft drinks

Juice multipack of cartons on shelf

Wood is a natural material that is made from trees. Fruit is a natural product that grows on trees. Aluminium is a natural material that is extracted from bauxite ore at very high temperatures. Skip the last bit and Capri-Sun is just giving you nature in a convenient form.

Ribena is all about the Vitamin C goodness of blackcurrant (never quite sure how to take its claim that it uses nearly the entire British crop). This multipack of cartons looks bold and sunny even when the shelf stackers have missed a bit, and I love the way the straw creates a sense of anticipation; even thirst.

Takeout: Two standout examples of telling a simple story well.