So good they opened it twice

Posted by Steve on Jan 27th 2012 in: Making a good impression, Water & Soft drinks

San Pellegrino Limonata cans with foil

The extra expense and packaging waste of this utterly redundant foil ‘lid‘ is completely unjustifiable in a rational world. Thankfully we don’t live in one of those, so instead it adds charm, ritual, value and personality.

Takeout: One of the best examples of ‘unreasonable care’ for a product. Drink one and notice how the sensation of a peelable layer makes you feel differently about the quality and taste.