Need to freshen up?

Posted by Steve on Feb 16th 2012 in: An Arabian adventure, Packaging around the world, Personal care

Range of Kleenex tissue boxes on shelf

I was struck during my visit by the fact that tissue boxes are literally everywhere – in every car, on every table. Given this fact I was somewhat disappointed by the display qualities of the designs on shelf – seemingly accepting a commodity status rather then seeking to add value and innovation. Surely this is a market where Kleenex’s award-winning fruity packs would make a splash?

Takeout: Catering for all tastes as long as they’re conservative, I’d wager the consumer is ready for something a bit more adventurous.