Well stocked

Posted by Steve on Feb 16th 2012 in: An Arabian adventure, Bread, Cereals & Cakes, Packaging around the world

Cereals section in a supermarket in Saudi Arabia

Despite first impressions this store doesn’t only cater to seven-foot tall customers, but has an innovative approach to merchandising with an extra couple of shelves and a full-length display card on top of those.

Apparently it’s easier to restock from the shelves above than shuffling stock around on trolleys. The top two rows also provide a neat and impactful display that customers can’t mess up by trying to buy stuff. Unless they’re basketball players.

Takeout: Always interesting to find a supermarket layout that creates a different shopping experience. Albert Heijn’s chillers are another case in point.