Yes, there is icing on the cake!

Posted by Steve on Feb 16th 2012 in: An Arabian adventure, Bread, Cereals & Cakes, Packaging around the world

Cupcake mix packets on shelf in a supermarket

In the last blog I commented on the lost opportunity to capitalise on the trendiness of cupcakes by UK home-baking packaging. Cupcakes are also hot here in Saudi, but as you can see the retailers are getting a bit more behind the idea.

Not sure Betty’s packaging is quite living up to the full potential of the opportunity, due to a tight adherence to the design system, but I bet they’re selling a lot of cake mix.

Takeout: Same as before: telling a story that’s already ‘out there’ and has a great visual language could help agile brands to stand out. Go on Betty, do a multi-coloured variant…