What is authentic?
Apr 25th, 2012
Written by: Steve Osborne
All
We might as well start with the dictionary definition: 1 Of undisputed origin; genuine: authentic 14th-century furniture. 2 Made or…
Apr 25th, 2012
Written by: Steve Osborne
All
We might as well start with the dictionary definition: 1 Of undisputed origin; genuine: authentic 14th-century furniture. 2 Made or…
Apr 25th, 2012
Written by: Steve Osborne
All
Here in Holland’s ‘marqt’, a knowingly cool modernisation of the Dutch for ‘market’ (markt), pretty much everything on shelf is…
Apr 25th, 2012
Written by: Steve Osborne
All
Part of the authenticity game is not being seen to try too hard, so the beautifully crafted design above might…
Apr 25th, 2012
Written by: Steve Osborne
All
Ah, our old friends Yeo Valley, or ‘Yeo Valley family farm’ as we must now call them. This story has…
Apr 25th, 2012
Written by: Steve Osborne
All
Whilst the packaging material of choice for naturally produced, ‘authentic’ juices is clearly glass, here’s an artful example of getting…
Apr 25th, 2012
Written by: Steve Osborne
All
So here’s a story of the mystical island of Jura, land of ancient Celtic myths and some typically rugged Scottish scenery….
Apr 25th, 2012
Written by: Steve Osborne
All
Brander (it means roaster) manages to differentiate both coffee type/origin and which machine to make it in, using one colour….
Apr 25th, 2012
Written by: Steve Osborne
All
These olive oils scream authenticity with convincingly handwritten labels and no discernible logo, just the name of the importer in…
Apr 25th, 2012
Written by: Steve Osborne
All
To paraphrase an old adage the job of marketing is to ‘sell the sizzle, not the sausage’. If your particular…
Apr 25th, 2012
Written by: Steve Osborne
All
The new transparent bottle from Palmolive is a lovely piece of packaging; it feels good in the hand, has excellent…