Different kinds of sizzle

Posted by Steve on Apr 25th 2012 in: Meat & Fish, What is authentic?

Different sausages brands packages

To paraphrase an old adage the job of marketing is to ‘sell the sizzle, not the sausage’. If your particular sizzle is authenticity, then take your pick from these 3 ways of selling it: Appetising food from a real chef (or are they just made under licence?); romantic farming couple with unfeasibly trendy wellies but impressively meaty product; or cleverly die-cut framed product surrounded by naive, mixed-media arty collage.