Food, but not as we know it

Posted by Steve on Apr 25th 2012 in: Pot luck, What is authentic?

Edible insect packs

Here’s a challenging brief: sell the kind of food that authentic hunter-gatherers actually eat to rich westerners, right on the front end of the ‘early adopter’ curve. Resisting the temptation to show picturesque locations or exotic tribal dress, the ‘edible’ brand opts for a combination of retro Sci-Fi logo, scattered infographics and pharmaceutical packaging.