Roughly the same volume

Posted by Steve on Apr 25th 2012 in: Condiments & Sauces, Packaging around the world, What is authentic?

Olive Oil bottles in a Dutch supermarket

These olive oils scream authenticity with convincingly handwritten labels and no discernible logo, just the name of the importer in very small type. Different fill levels and varying degrees of cloudiness take the stakes even higher, but simple cork stoppers with zero tamper evidence are possibly a step too far. Then again these guys are hardcore – check the website www.meeuwig.nl and count the number of pictures.

Takeout: This kind of product (from a small importer with its own shops in the same city) gives ‘marqt’ the credibility of being a real market, not just a facsimile of one. The only difference is that it has checkouts, though unlike real markets these don’t accept cash. Qool!