A great British compromise

Posted by Steve on Jun 01st 2012 in: Jubilee packaging, Special edition packs, Water & Soft drinks

Robinsons and Stones Ginger Wine with Jubilee year special edition bottles design

Robinsons seem to be combining their long-standing association with Wimbledon (how’s this for a unique flavour!) with the Jubilee celebration.

But with typical British politeness every element of the design is insisting “No, you go first” to all the others. So we get red, white and blue, except where it’s green, a strawberry squeezed very uncomfortably into a crown, and ‘No Added Sugar’ screaming at us from the baseline. It’s also so warmly traditional that it makes me feel like a cup of tea, not a squash drink.

Time for something stronger perhaps, so step forward Stone’s Ginger Wine, showing its secret formula – stick to one idea at a time.