Packaging for kids
Aug 17th, 2012
Written by: Steve Osborne
All
Welcome to Shelf Life Issue 9, devoted to the crazy, colourful, Looney‐Tuned world of packaging for kids. Given that we’re…
Aug 17th, 2012
Written by: Steve Osborne
All
Welcome to Shelf Life Issue 9, devoted to the crazy, colourful, Looney‐Tuned world of packaging for kids. Given that we’re…
Aug 17th, 2012
Written by: Steve Osborne
All
Anyone who’s ever fed a baby knows that it’s not as straightforward as it should be. Despite the fact that…
Aug 17th, 2012
Written by: Steve Osborne
All
Back in the days when all brands were made on TV and the biggest ones would be seen almost daily,…
Aug 17th, 2012
Written by: Steve Osborne
All
Without going into how ‘sensation transference’ makes packaging a powerful communication medium (but do ask me about the seminar), it…
Aug 17th, 2012
Written by: Steve Osborne
All
For many food manufacturers it’s a bit of a stretch to go beyond the ‘draw a face’ strategy because that…
Aug 17th, 2012
Written by: Steve Osborne
All
This is by far the commonest way that expensive licenses are used in packaging design. It’s the equivalent of the…
Aug 17th, 2012
Written by: Steve Osborne
All
As kids grow older they master the skills that prepare them (eventually) for adult life. It’s a long series of…
Aug 17th, 2012
Written by: Steve Osborne
All
Another Yoplait brand here, and it’s easy to see that beneath the format difference we have an identical strategy to…
Aug 17th, 2012
Written by: Steve Osborne
All
Around the age of seven to eight a major neurological development takes place in the brains of children, and a…
Aug 17th, 2012
Written by: Steve Osborne
All
Well as nearly everyone on the planet knows from the first Shrek movie: “Ogres are like onions. We have layers…”…