Curvelicious!

Posted by Steve on Nov 30th 2012 in: Dairy products, Food, glorious food!

Activia yoghurts on shlef

Standing out from a wall of pretty boring square multipacks, this pack just screams taste through its use of more curves than you can point a curved stick at. Softer than a goose down duvet, this little pot carries on working in your hand, adding to the perception of indulgent creaminess, so that even the highly functional brand logo can’t spoil the mood. That darker green on the coconut flavour would do well to extend its influence across the range, I feel.