Pure and simple charm

Posted by Steve on Nov 30th 2012 in: Bread, Cereals & Cakes, Food, glorious food!

Whitworths range of sugar packages on shelf

Sugar was never sweeter than this. Can’t you just imagine the scene, the kids getting out the flour, sugar, eggs and cupcake holders for a fun family morning in the kitchen? A highly emotional benefit driven by brand packaging, and one of my favourites. OK, you can lick your fingers now.