Cutting it

Posted by Steve on Feb 01st 2013 in: Beer & Cider, Refreshing packaging

Strongbow pear cider bottles in carry cases on shelf

The fact that we lost this pitch makes it harder to say, but this design cleverly combines two metaphors of refreshment, in the form of liquid in motion and sharply sliced fruit. More abstract but still effective on the label where an ingredient shot can look trivial, this packaging hits the bullseye.