Glass half-full

Posted by Steve on Feb 01st 2013 in: Refreshing packaging, Water & Soft drinks

Fruit Juice Packages on a Supermarket shelf

Two strategies on display here, with Marks & Spencer deciding that beetroot and carrot might not quite cut it as symbols of refreshment, so we’ll have transparency. Looks healthy and fresh, job done.

One shelf down we’ve got the story of ‘what this product looked like just before we liquidised it’. Pretty tasty and fresh too, I’d say. Sometimes this story is told with a liquidiser, but something is always missing – the imagined moment of picking up that cold glass.