Over-stretched?

Posted by Steve on Feb 01st 2013 in: How brands grow... on shelf, Water & Soft drinks

Several soft drinks brands multipack cans

The multipack stretch-wrap is a highly efficient format but one that comes with with major challenges for designers. Distortion effects remain hard to control (so stick everything in the centre), and image quality isn’t going to allow much taste appeal. Despite this everyone wants to have a go at tickling the thirst buds with a plastic explosion, resulting in a zero-sum game. Much to be gained by the sleeve supplier who cracks this problem.