Circles and Squares

Posted by Steve on Feb 27th 2013 in: How brands grow... on shelf, Personal care

Body Lotion Brands on Spanish Supermarket Shelf

Here’s the best example in years of a brand rediscovering a highly recognisable and much-cherished brand asset. They didn’t have to look far, but they did need to understand what they were looking for. Half the world knows the original Nivea creme product in its simple round blue and white tin. Now every Nivea product can get a bit of the love and care associated with it.