I can’t believe it’s not Italy

Posted by Steve on Feb 27th 2013 in: How brands grow... on shelf

Bertolli Margarine Packages on shelf

If you’re going to do a cliché then do it well. Unilever’s Bertolli sends us a picture postcard from Tuscany which brings the rich world of olive oil to something as mundane as margarine. Distinctive, memorable, believable and travels well.