Loud and proud

Posted by Steve on Feb 27th 2013 in: Biscuits & Crackers, How brands grow... on shelf

Sweet Snacks Packages on a Supermarket Shelf

Plenty of LU’s biscuit brands have cheaper Private Label copies, but Bastogne has been especially successful at maintaining a strong market share. When we created this pack 4 years ago we strengthened the signature blue and yellow colours of the Original pack, and added a bit of an edge to make sure consumers picked up Bastogne’s attitude, not a mere product.