See what you saw

Posted by Steve on Feb 27th 2013 in: Confectionery & Chocolate, How brands grow... on shelf

Toffifee Candy Package

This pack is quite literally the end frame of the TV advertising – it’s like there’s a tray of miniature TV sets on the shelf. Of course the unique product form and manufacturing story support this synergy, but I reckon some well-planned extensions could also take advantage. By now Nestlé would probably have 10 size, form and flavour options…