Letter from America
Apr 17th, 2013
Written by: Steve Osborne
All
As the spiritual home of both branding and the supermarket (‘the natural habitat of the package’), it’s been a lot…
Apr 17th, 2013
Written by: Steve Osborne
All
As the spiritual home of both branding and the supermarket (‘the natural habitat of the package’), it’s been a lot…
Apr 17th, 2013
Written by: Steve Osborne
All
Great to see the very first packaged brand, launched by William Henry Crowell in 1860, still going strong. The portrait…
Apr 17th, 2013
Written by: Steve Osborne
All
Kool Aid is another American icon, though from a slightly more recent period of history when convenience and technology triumphed…
Apr 17th, 2013
Written by: Steve Osborne
All
America wouldn’t be America without the arms race between Coke and Pepsi, fought with advertising dollars and shelf-space domination. In…
Apr 17th, 2013
Written by: Steve Osborne
All
The ambient juice fixture in Whole Foods offers a dizzying choice of mostly undifferentiated small town brands, each with a…
Apr 17th, 2013
Written by: Steve Osborne
All
The #1 brand of natural and organic tortilla chips, Garden of Eatin’ has the kind of name that clearly works…
Apr 17th, 2013
Written by: Steve Osborne
All
Why would you bother showing the product on a pack when it looks just like everyone else’s? Surely it’s the…
Apr 17th, 2013
Written by: Steve Osborne
All
Pepperidge Farm made a corner of the consumer’s mind all their own when they first launched white paper-feel bags to…
Apr 17th, 2013
Written by: Steve Osborne
All
Despite the un-seasonally cold weather Diageo’s promotional calendar says it’s time for a barbecue, and here’s the drinks menu. It…
Apr 17th, 2013
Written by: Steve Osborne
All
Whilst the usual suspects in soft drinks dominate the shelf space, there’s a growing trend towards ‘better for you’ drinks…