Whilst the usual suspects in soft drinks dominate the shelf space, there’s a growing trend towards ‘better for you’ drinks based on fewer and more natural ingredients. Izze is one of the better known ‘new sodas’, aided by a no frills glass bottle and a simple but meaningful fruity icon.
But if your body needs more than a natural pick me up, you can always turn to the nutraceutical power of BluePrint’s ‘raw & organic’ healthy concoctions. Just out of picture (I kid you not), you could indulge yourself with this product: kale, apple, ginger, romaine, spinach, cucumber, celery, parsnip, and lemon. Seriously good for you, so a serious, but good, design.